

Surely, doing these light-hearted collaborations won't enhance his kudos in the professional sphere? Take, for example, his collaboration with Aldi before Christmas when he hosted the world's first mass online hypnosis to make people like Brussels sprouts. That was decades ago and he has long since become much more serious about the trade which has made him a multimillionaire, holding masterclasses and motivational events, researching new techniques and psychological technology.Īnd yet it's undeniable that the one-time DJ, who came to prominence doing stage hypnosis mostly for comic effect, also takes advantage of commercial opportunity.


McKenna (58), who counts training NHS staff in hypnotherapy as one of his myriad involvements with the technique, has come a long way since his early entertainment career, when he used hypnotism to persuade volunteers from a studio audience to believe - and behave - as if they were doing things like treading on hot coals or riding horses. Personally, he and his wife, Kate, implemented various strategies to help them cope with lockdown.Įxercise (he bought some gym equipment for one of their rooms in their London home), gratitude lists every day, refraining from watching the news all day and learning to cook helped him through, he observes. The book features techniques on to how to help people build confidence, become more optimistic and feel motivated, accompanied by an audio download in which he puts readers into a hypnotic trance to help them achieve that mindset. More than 15 million of his self-help guides have been sold and now he has plugged into the pandemic zeitgeist with his new tome Positivity, which he says offers a "psychological vaccine". SELF-HELP legend, friend-to-the-stars, hypnotist and entertainer Paul McKenna has spent years trying to make people sleep/happy/rich/thin, even offering up a weight loss system through a hypnotic gastric band, in his raft of bestselling books.
